Optin Network

Revolutionizing the digital ads industry to be both advertiser and consumer-centered

Browsing the internet or streaming videos in YouTube have already been a part of our daily routine. We often encounter ads to which we either take as entertaining, educational, informational or simply annoying. With the current digital marketing strategies deployed by our favorite websites, many have already tried out implementing some good data analytics schemes that allowed them to show ads based on a user’s activity or interaction to ensure that no ads will end up annoying and ads will be able to reach out to the best and most fit audience category.

As for advertisers, their worries often come in the business side. Whether or not their digital marketing efforts are properly implemented or whether or not promised user interaction of a certain platform will give justice to their ads. Basically, questions about how far their allotted digital marketing budget can give them real business often make advertisers worry over their investments.

One good solution that will do both users and advertisers good is properly done data analytics effort. And one solution is being implanted in the Optin Network.

The Optin Network is a decentralized network where data analytic tools over a wide range of digital and entertainment outlets are deployed to be able to get better data of user engagement. Having been able to have this revolutionary tool, users will now slowly be freed from annoying ads and advertisers can now finally fully make use of their ads’ potential further reaching more appropriate audience and giving more ROI in return.

The data collected will remain anonymous and will be placed in Optin Network’s blockchain. This way, users will never end up having their personal information leaked. Blockchain’s secured nature will not allow any tampering of data to happen so all data gathered is simply authentic and raw in nature. But of course, no data will be collected without the consent of the user. Basically, with Optin Network, consumers are being empowered.

The image below shows the above scenario presented. Optin Network has find a way where consumers are being rewarded for their engagement data to be collected with their consent. This network promises more relevant advertising activities.

Existing challenges in the ad industry

What Optin Network is trying to solve is to minimize inefficiencies in the current ad industry to allow ore business for advertisers and more beneficial ads for the consumers. Some common challenges include data breach, inefficiency and poor data analytics.

In today’s time, reading news about some data leaks is not new anymore. Even business giants suffer from it. Others are even gathering data from their users and selling them to companies without any proper consent and these leaves users to enable their ad blockers more and more. If we imagine everyone in the world doing so, there will be no more room for the ad industry in the digital world to proper and not only will businesses suffer from this but also consumers and users. Also, advertisers are suffering from inefficient performance of their ads due to really poor data analytics tools. But all of this will be eliminated with Optin Network.

The Optin Network is mainly driven into three approaches. This includes ensuring that all data collected are of consent, regulated, transparent and seamless for transaction. The dApp will collect data from consumers where it can be deployed in mobile, desktop/laptop, TV, and smart TV. Also, the inclusion of an option to customized viewed ads in a consumer level will be made by editing the users.txt module and this can be made with the use of Optin tokens.

Second is that companies should have a seamless access to all data collected and last is an incentivized environment for the users or consumers.

With these three, the team behind Optin Network hopes to revolutionize the current ad industry to make it more beneficial to both businesses and users.

Optin Network Architecture Essentials

Discussed herein are the different embedded solutions in the Optin Network that simply makes it unique among others.

The Datacube specifically contains all gathered information and is accessible by the Optin Council for market research report. And these reports cost a lot which give the Optin Network high value to businesses.

The dApps as discussed before is the one responsible in collecting valuable information from users. These are Decentralized, transparent, open-source applications collecting data anonymously where it is being deployed which in Optin Networks case includes mobile, desktop/laptop, TV, and smart TV for example.

From the images prior, the aggregator is the one responsible in converting data into site-level metrics to be uploaded in the DatacubeLite. One interesting feature of the Optin Network is the inclusion of the users.txt module.

The users.txt module is a powerful tool for consumers. These are like ad blockers that focus only on showing ads that users’ deem relevant. For example a user is a fishing enthusiast, so non-fishing related ads will be blocked for viewing leaving the users with relevant ads only. This minimizes annoying ads and increases more user engagement in the consumer’s side which in turn will become beneficial in the business side.

As mentioned before, the DataCubeLite. DataCubeLite offers a free access to business to the contained data. These data is a hope that will help breed more media service providers that promotes fairness, transparency, and efficiency to publishers and advertisers.

Another interesting feature of the Optin Network is the Media Planning Tool. This allows easy integration of the different datasets collected that will help boost a business marketing schemes to their different media planning tools. This way, their ad efforts will be leading towards a more positive outlook to bring in more profit and business.

With Optin Network, both users and advertisers benefit from the different solutions embedded in their ecosystem. If you wish to know more about this, you can visit their website and learn more about the team, their vision and a more detailed outline of how the overall system works.